Wednesday, December 27, 2023

What If Marvel Audiences Had to Read Subtitles for Mohawk Dialog?

Episode 6 of season 2 of Marvel's What If... ("What if... Kahhori Reshaped the World?") features Mohawk people and Spanish conquistadors each speaking their own languages on screen, and, excepting a few seconds at a time of English narration, Marvel & Disney+ have trusted audiences to actually read subtitles for nearly all of a 30-minute episode. Good for you, Marvel!

There's a neat trick going on with the subtitling to distinguish the two languages, providing some extra context for people who might not have the ear to easily recognize that the Native Americans and Spaniards are indeed speaking different not-English languages: Mohawk is subtitled in white text, while Spanish is subtitled in yellow text. Not much to analyze there--it's just neat.

However... now I get to rant about subtitles a little bit.

The white and yellow subtitles provided in the "default" presentation of the episode for Anglophone audiences are implemented as "open captions"--text that is "burned in" to the video image, and cannot be dynamically changed. If you switch the language to, say, Spanish, the English subtitles for Spanish dialog don't go away; if you switch to French, the short sections of English dialog are translated to French, but that's the only difference. You have to turn on French closed-caption subtitles separately, and they will display over the burned-in English.

I can only assume that this was done because Disney's streaming platform doesn't support any sort of formatting in closed captions. And sadly, I can't get too mad at Disney in particular for this, because nobody else does any better--Amazon Prime Video has terrible captions, Netflix has terrible captions, Paramount+ has terrible captions, YouTube has terrible captions. And there is no good excuse for any of this. The DVD captioning standard allowed for everything this episode does and far more back in 1996! And yet, nobody really made full use of the possibilities aside from Night Watch, with Lord of the Rings coming in second place. As Pete Bleakley has reminded me (Thanks, Pete!), digital broadcast television, via the CEA-708 closed captioning standard, has had multicolor, positionable closed-captions since the late 1990's, with wide accessibility starting in 2009. Web video, of course, lagged significantly behind, but for a well over a decade now even web browsers have had the built-in capacity to do, as closed-captions, everything that this What if... episode does, and far more.

Come on, streaming companies. If you're going to do captioning at all, please, do captioning right. It's not that hard!


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